Let’s Get Weird: How to Differentiate in Food and BeverageCoconut water. Weird. Unsweetened yogurt. Weird. Nitro coffee. Weird. Soylent. Really weird.Sep 6, 2018Sep 6, 2018
Why I’ve stopped saying, “that was my idea!”A few weeks ago, three friends separately sent me articles covering the launch of Brandless, a startup e-commerce retailer providing…Aug 12, 20171Aug 12, 20171
The ROI of Surprise & DelightAbout a week ago, I ambled into my building’s cluttered mailroom after a busy day to find my name on two unexpected boxes. Onto the…Jun 21, 2017Jun 21, 2017
From Viable to Valuable — How Food and Beverage Brands EvolveSince joining the food and beverage industry, I’ve pondered whether the concept on a Minimum Viable Product (“MVP”) still applies.May 29, 2017May 29, 2017
Why Your Pre-Revenue Food Startup is Worth Millions 🍉💰 🍡Or at least how to pretend…[downloadable Excel model included]Apr 7, 20171Apr 7, 20171
First Obsess About Your Product, Not Your BrandIf you have to ask how much it costs…You probably can’t afford it. That’s what they say at the Bentley dealership in downtown Chicago…Mar 28, 2017Mar 28, 2017
Full Fat and Proud of It: Why Irreverent Brands WinRemember back in late 2012 when Hostess briefly went under? People went nuts.Mar 18, 2017Mar 18, 2017
A Common App for (CPG) StartupsEstablishing a “Common App for startups” would benefit entrepreneurs and investors alike.Mar 11, 2017Mar 11, 2017
